BIONIC is the first ionic mascara for longer, stronger and more voluminous super-power lashes! The specially engineered no-clump brush gently coats lashes with our revolutionary long-wearing, water-resistant formula for a high impact lash in just one sweep. Aloe, wheat protein, silk and olive oil strengthen and condition. The jet black shade intensifies and defines for ultra-lush, look-at-me lashes.
 
Now in Indigo Ink!
 
The Ionic Technology: Ionic technology has revolutionized beauty, making hair stronger, healthier, and infused with brilliant shine. BIONIC is the first-ever ionic formula mascara. The primary ingredient in BIONIC is a chain molecule with a positive charge. The friction caused by sweeping the mascara brush across lashes causes a negative charge. Since opposites attract, the positively charged formula adheres to the negatively charged lashes for a dramatic effect that lasts all day.

For even more volume, wiggle the brush back and forth at the base of lashes, then sweep up and out.

Water, Beeswax, Acrylates Copolymer, Copernicia Cerifera Wax, Sucrose Polystearate, Stearic Acid, Polyvinylalchohol, Arginine, Butylene Glycol, Behenyl Alcohol, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Hydroxyethylcellulose, Disodium EDTA, Sodium Dehydroacetate, Cellulose, Silk Powder, Sorbitan Sesquioleate, Polysorbate 80, Polyquaternium-10, Panthenol, Squalene, Caprylyl Glycol, Isopentyldiol, Phenoxyethanol. May contain: Mica, Iron Oxides, Titanium Dioxide, Black 2