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Studio Pic of the Day

Zurich Fashion Days

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Davis Factor's Diary from Zurich Fashion Days
Lori Taylor Davis's Looks from Zurich Fashion Days
Davis Factor - Smashbox co-founder, fashion and celebrity photographer
Davis Factor's Diary

Fashion against a backdrop of snow-capped Alps--we loved
being the official beauty partner in Zurich! Co-founder Davis
Factor takes us behind-the-scenes to hang with European
style cognoscenti like the fab Missoni family.

Zurich Fashion Days group runway image
Zurich Fashion Days group runway image
Day 1 Wednesday Nov 3 2010
Zurich smart cars
Smashbox pro lead artist Lori Taylor Davis working at the Charles Vogele show
Testing looks on our PR director Nina
Smashbox backstage at Zurich fashion shows
Monica Cruz arrived at Zurich shows for her own line
Finale from opening night at Zurich Fashion Days
Day 2 Thursday November 4 2010
Davis Factor and Jason Wu
Smashbox changing looks before the show in Zurich
Jason Wu look: bold purple eyes with a nude lip
Alexander Wang's Zurich show
An example of bold eyes, bold color
Day 3 Friday November 5 2010
Sheepskin chair covers in Zurich
Smashbox doing an interview for Bolero magazine
Gorgeous runway hair extensions
Davis Factor & Lori Taylor Davis backstage
Lori Taylor Davis changing lip color on a model
super tall model
Day 4 Saturday November 6 2010
Davis Factor and Mike Posner
Davis Factor & Teresa Missoni
Adjusting Missoni knits at Missoni show
Lori Taylor Davis and model
Smashbox and Missoni join to bring a dramatic runway look
Models raiding Smashbox testing units after the show
Lori Taylor Davis - Smashbox Pro Lead Artist

Four days, 26 designers and too many looks to count
Check out the gorgeous key looks Pro Lead Artist Lori
Taylor created for Alexander Wang, Jason Wu and
other fashion luminaries.

Group runway shot at Zurich Fashion Days
Runway shot at Zurich Fashion Days
Smashbox Eye Shadow in Sable
Smashbox Eye Shadow in 24k and Safari and Photo Finish Lipstick in Legendary
Smashbox Limitless Long Wear Lip Gloss in Nonstop and Basked Fusion Soft Lights in Starburst
Nude Lip Pencil in Dark and Lip Enhancing Gloss in Sultry and Eye Shadow Trio in Twilight

Marc Bouwer

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Marc Bouwer
Marc Bouwer Smashbox video
Marc Bouwer and Lori Taylor Davis
New York Fashion Week, Fall 2011

LCD Sound System

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LCD Sound System Video

Photo Gallery

The Vault

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Smashbox & Refinery29 present Primp My Ride video series for Fashion Week
Lisa Salzer-Designer of Lulu Frost Jewelry
More in Primp My Ride video series

LCD Viewing Party
Smashbox Hearts Marc Bouwer
Zurich Fashion Days

Smashbox Story

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Davis Factor behind the camera
Our Story

We live for lipstick. Get excited about primers. (No, seriously, we do.) But mostly, we love sharing our makeup secrets with you. Why? Because creativity and collaboration are at the core of our DNA. We are the only brand born out of a legendary photo studio—Smashbox Studios in L.A.— where major photographers, celebrities and makeup artists converge to create iconic images every day. We know your lives can be as crazy demanding as our shoots, where our products must look beautiful AND outperform under hot lights, wind machines and countless wardrobe changes. So our mission is to develop makeup that solves problems, looks flawless in every kind of light and feels great to wear every day—from the set to the streets. It’s all about being your most kickass beautiful self at Smashbox.


Our Story Timeline

1990: Smashbox Studios is founded by Dean and Davis Factor, great grandsons of Hollywood makeup legend Max Factor. World-class photographers start shooting iconic pics for major magazines, music labels and fashion brands from day one.

1995: Davis, a renowned fashion/celebrity photographer, hosts the first-ever Photo Assistants Show to spotlight new talent, turning Smashbox into a cultural epicenter—a modern-day image factory.

1996: Smashbox Cosmetics is founded. “All of our products carry out of the photo studio and into reality,” Davis says. “because we know if it works in the tough studio environment, it will work in the real world."

2000: Our signature product, Photo Finish Foundation Primer, launches. The now-legendary formula was first created to minimize touch-ups during a shoot so a photographer’s flow wouldn’t be disrupted. “Everybody would go ‘wow!’ when they put it on their face,” Davis says. “When we would put makeup on top of it, the makeup always looked better. It was the first breakthrough product for us.”

2003: L.A. Fashion Week launches at Smashbox Studios. “Our offices are actually at the studios, and these amazing fashion events and photo shoots go on all around us,” Davis says.” There’s a creative energy here that’s unlike any place I’ve ever been.”

2007: As high-def cameras become universal, photographers searched for foundations that could stand up to the intense scrutiny, so we developed High Definition Healthy FX Foundation SPF 15. Similar story with our revolutionary Halo Hydrating Perfecting Powder—photogs started asking for a powder that wouldn’t look dry or cakey in pics, so we created Halo.

2011: Smashbox Studios hosts Hollywood Style Awards. “This is a real place. We have makeup that we’re using on trendsetters every single day, and everyone gets a piece of that,” Davis says. “No other cosmetics brand can make that claim: created, tested and photographed at a real studio.”

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