NEW

HALLOWEEN MASTERS OF HORROR

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30% OFF

HALO COMPLEXION

DO THE LIGHT THING

THIS GLOW

WAS MADE FOR YOU

SCORE A FREE BECCA HIGHLIGHTER DELUXE SAMPLE AND HIGHLIGHTING BRUSH WHEN YOU SPEND $65+

TWO MULTITASKERS.

ONE KIT. LIKE, A ZILLION BENEFITS

NEW SKIN OBSESSED PRIMER SETS

A SILKSCREEN PRIMER + THE 8-IN-1 PRIMER ESSENCE

BUILD YOUR CUSTOM KIT

 

NEW BUILD A CUSTOM PRIMER COCKTAIL KIT

STEP 1 PICK A PRIMER FOR YOUR SKIN TYPE

STEP 2 PICK A PRIMER FOR YOUR SKIN GOALS

$63 ($84 VALUE)

NEW BUILD A CUSTOM COMPLEXION KIT

STEP 1 PICK A PRIMER

STEP 2 PICK YOUR SHADE OF HYDRA FOUNDATION

$63 ($85 VALUE)

HARDWORKING MAKEUP

THAT KEEPS UP WITH YOU

WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO, WHERE ONLY TOUCHUPS KILLED THE VIBE. ENTER: THE ORIGINAL SMOOTH + BLUR PRIMER.

 

TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, GOING BEYOND THE STUDIO TO CREATE COMFY, PRIMER-POWERED FORMULAS THAT KEEP UP WITH YOU ALL DAY.