NEW

HALLOWEEN MASTERS OF HORROR

PICK YOUR POISON

50% OFF

MAKEUP BRUSHES

HIGH-TECH, DURABLE VEGAN FIBERS

SNAG THEM WHILE THEY LAST

COP THE CULT CLASSICS

SCORE A FREE MAKEUP BAG WHEN YOU SPEND $50.

 

SPEND $15 MORE ($65+ TOTAL), GET THE MINI #1 SMOOTH + BLUR PRIMER AND BECCA HIGHLIGHTER. WHILE SUPPLIES LAST.

BUILD YOUR CUSTOM KIT

 

NEW BUILD A CUSTOM PRIMER COCKTAIL KIT

STEP 1 PICK A PRIMER FOR YOUR SKIN TYPE

STEP 2 PICK A PRIMER FOR YOUR SKIN GOALS

$63 ($84 VALUE)

NEW BUILD A CUSTOM COMPLEXION KIT

STEP 1 PICK A PRIMER

STEP 2 PICK YOUR SHADE OF HYDRA FOUNDATION

$63 ($85 VALUE)

HARDWORKING MAKEUP

THAT KEEPS UP WITH YOU

WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO, WHERE ONLY TOUCHUPS KILLED THE VIBE. ENTER: THE ORIGINAL SMOOTH + BLUR PRIMER.

 

TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, GOING BEYOND THE STUDIO TO CREATE COMFY, PRIMER-POWERED FORMULAS THAT KEEP UP WITH YOU ALL DAY.