EXPRESS

YOURSELF

IMPRESS

YOURSELF

PRIDE-WORTHY COLOR.

PARTY-PROOF WEAR.

LOCK EYES

WITH A

FREE FAVE

CHOOSE OUR BESTSELLING ALWAYS SHARP WATERPROOF KOHL EYE LINER OR FULL EXPOSURE MASCARA — IT'S ON US ON YOUR $75+ ORDER.

 

SELECT YOUR FAVE AT CHECKOUT.

HARDWORKING MAKEUP

THAT KEEPS UP WITH YOU

WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO, WHERE ONLY TOUCHUPS KILLED THE VIBE. ENTER: THE ORIGINAL SMOOTH + BLUR PRIMER.

 

TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, GOING BEYOND THE STUDIO TO CREATE COMFY, PRIMER-POWERED FORMULAS THAT KEEP UP WITH YOU ALL DAY.