FOUNDATION'S

SOULMATE

THE ORIGINAL SMOOTH + BLUR PRIMER MAKES COVERAGE LOOK BETTER AND LAST LONGER

FREE GIFTS

 

STEP 1:

GET PRIMED FOR LOOKS THAT LAST

SCORE A FREE MINI PHOTO FINISH PRIMER WHEN YOU SPEND $50+

STEP 2:

BLEND LIKE A PRO

SCORE A FREE BLURRING FOUNDATION BRUSH WHEN YOU BUY ANY FOUNDATION OR TINTED MOISTURIZER

WHY YOU'LL LOVE IT

STUDIO-TESTED

STAYING POWER.

COMFY WEAR.

MINI PACKAGES

NEW ON-SET ESSENTIALS: PRIME + SET

HARDWORKING MAKEUP

THAT KEEPS UP WITH YOU

WE GREW OUT OF AN ACCLAIMED LA PHOTO STUDIO, WHERE ONLY TOUCHUPS KILLED THE VIBE. ENTER: THE ORIGINAL SMOOTH + BLUR PRIMER.

 

TODAY, WE'RE THE #1 CRUELTY-FREE PRIMER BRAND IN THE US, GOING BEYOND THE STUDIO TO CREATE COMFY, PRIMER-POWERED FORMULAS THAT KEEP UP WITH YOU ALL DAY.