Bestsellers

Our Most Popular Makeup On & Off Set

The Original Photo Finish Smooth & Blur Primer

Instantly smooths and blurs fine lines and pores

1 fl oz / 30mL

NEW

Photo Finish Pore Vanishing Primer

Instantly vanish pores & locks in makeup up to 12H

1 fl oz / 30 mL

Becca Under Eye Brightening Corrector

Brighten and correct dark under eye circles

Fair/Light

0.15 oz / 4.5 g

Halo Healthy Glow All-In-One Tinted Moisturizer Broad Spectrum SPF 25 with Hyaluronic Acid

Longwearing, all-day coverage + 24-hour hydration

Fair

1.4 fl oz / 40 mL

Always Sharp Longwear Waterproof Kohl Eyeliner Pencil

Self-sharpening, precise, 12-hour waterproof liner

RAVEN (BLACK)

0.01 oz / 0.28 g

Always On Skin-Balancing Foundation

Oil-free foundation + 24H hydration for balanced skin

F10N - Level-one fair with a neutral undertone

1 fl oz / 30 mL

Super Fan Lash Lengthening Mascara

12H length & lift that defines lashes + no clumping

Black

0.33 fl oz / 10 mL

Flash FX Lipstick

Vibrant lipstick with high-shine, lasting color

Firecracker

0.13 fl oz / 4 mL

Always On Longwear Matte Liquid Lipstick

Mega-matte 8 hour lips with single swipe coverage

Bang Bang (Warm Red)

0.13 fl oz / 4 mL

Photo Finish Control Mattifying Primer with Salicylic Acid

Salicylic acid + zinc keep skin looking matte & smooth

1 fl oz / 30 mL

Becca Shimmering Skin Perfector Pressed Highlighter

Radiant, glow-boosting highlighter for luminous skin

Champagne Pop

0.24 oz / 7 g

Brow Tech Matte Pencil

Pencil in & brush up with dual-ended, longwear formula

Taupe

0.003 oz / 0.09 g

Always On Gel Eye Liner

Waterproof 24HR bold, smudge-proof liner with precision

Fishnet

0.04 oz / 1.1 g

Photo Finish Illuminate Glow Primer

Instant luminosity, 48H hydration with superfine pearls

1 fl oz / 30 mL

Be Legendary Prime & Plush Lipstick

Moisturizing lipstick with vibrant, lasting color

Stylist (Rose)

0.14 oz / 4.2 g

Always On Mood Board Eye Shadow Palette

High-pigment, smooth, longwearing color eye shadow

Cozy Vibes

0.24 oz / 6.84 g

Photo Finish Resurface Primer Serum With 3.5% Glycolic Acid

Boost radiance by smoothing texture + locks in makeup

1.0 fl oz / 30 mL

Halo Sculpt + Glow Contour, Blush + Highlighter Palette With Vitamin E

Evenly blended, effortless dimension that lasts

Back To Cali

0.55 oz / 15.5 g

The Cali Contour Palette

All-in-one palette with versatile, neutral shades

Light/Medium

0.69 oz / 20.56 g

Step-By-Step Contour Kit

User-friendly blendable and buildable contour

Light/Medium

0.40 oz / 11.47 g

Photo Finish Correct Anti-Redness Primer with Rose, Algae & Mushroom

Reduce the look of redness + calm stressed skin

1 fl oz / 30 mL

Halo Cream Cheek + Lip Tint

Multi-use blendable + layerable flush of lasting color

Mai Tai (Coral)

0.34 fl oz / 10 mL

Be Legendary Line & Prime Pencil

Prime and line lips for bold, long-lasting payoff

True Red

0.04 oz / 1.2 g

Photo Finish Primerizer+ Hydrating Primer with Triple Hyaluronic Acid

72 hour dewy hydration with skincare powered formula

1 fl oz / 30 mL

Photo Finish Endurance Breathable Setting Spray

Sets makeup for 12 HRs, strengthens skin + alcohol-free

3.7 fl oz / 110 mL

Always on Liquid Liner

24-hour waterproof liquid eye liner with super-fine tip

Black

0.02 oz / 0.6 g

Blurring Foundation Brush

Blend foundation seamlessly for smooth, natural look

Full Exposure Mascara

Volumizing mascara for intense, defined lashes

JET BLACK

0.38 fl oz / 11 mL

WHAT ARE THE BESTSELLERS?

THE ORIGINAL PHOTO FINISH SMOOTH & BLUR PRIMER
The crystal-clear cult-classic that started it all. It’s lightweight, nourishing, and helps makeup look and feel better longer.

HALO TINTED MOISTURIZER SPF 25
The comfy lightweight complexion coverage that protects and hydrates skin and actually lasts all day.

BECCA SHIMMERING SKIN PERFECTOR
A buttery, blendable pressed highlighter that builds super seamless luminosity with ultra-fine pearl pigment liquid that melts into skin. The shade Champagne Pop is, like, a thing.

BECCA UNDER EYE BRIGHTENING CORRECTOR
A nourishing dark circle eraser that smooths skin and reflects light for an even, illuminated base, with or without concealer.

ALWAYS ON LIQUID LIPSTICK
Weightless water-resistant matte lip color that won’t dry out your lips and stays plush for 8 hours. Liner optional.

WHAT ARE THE MUST-HAVES?

First of all, always: face primer. Primers are legit skincare, subtly-perfecting complexion coverage, and essential makeup prep, all in one. Control oil, color-correct, or more with the easiest, dreamiest one-step base for no-makeup and full-glam days alike. If you need help, we got you.

Room for one more? Halo Tinted Moisturizer SPF 25 delivers protection, hydration, and lightweight, natural-looking all-day coverage despite containing skincare ingredients like niacinamide. The mini tubes are cute in a way that’s important.

As far as makeup goes: we love our extremely glossy black mascara; our contour palette is the easiest way to sculpt dimension; we make creamy velvety lipsticks with ceramides and peptides; our multitasking cream eye shadows are fool-proof to apply and last for 24 hours.

WHY USE PRIMER?

SO GLAD YOU ASKED. (SUCH A GOOD QUESTION, BTW.)

✔️ It’s good for your skin
✔️ Formulated with skincare ingredients
✔️ Protects skin against environmental aggressors
✔️ Smooths
✔️ Blurs
✔️ Perfects skin (control oil, neutralize redness, illuminate, hydrate)
✔️ Helps makeup look better longer
✔️ Improves makeup application
✔️ It’s the easiest base ever on its own

This is actually our favorite topic and we have more to say here.

PRIMER + FOUNDATION…HOW?

Foundation needs primer. Smooth a pea-size amount of primer over skin with your fingertips. This creates a smooth, breathable barrier that your foundation will really appreciate. Follow with your favorite foundation, layering it on with a brush, sponge, your fingers, whatever.

PS you can use multiple types of primer at once to simultaneously color-correct, control oil, hydrate, or illuminate different areas.

Bestsellers

The Original Photo Finish Smooth & Blur Primer

Photo Finish Pore Vanishing Primer

Becca Under Eye Brightening Corrector

Halo Healthy Glow All-In-One Tinted Moisturizer Broad Spectrum SPF 25 with Hyaluronic Acid

Always Sharp Longwear Waterproof Kohl Eyeliner Pencil

Always On Skin-Balancing Foundation

Super Fan Lash Lengthening Mascara

Flash FX Lipstick

Always On Longwear Matte Liquid Lipstick

Photo Finish Control Mattifying Primer with Salicylic Acid

Becca Shimmering Skin Perfector Pressed Highlighter

Brow Tech Matte Pencil

Always On Gel Eye Liner

Photo Finish Illuminate Glow Primer

Be Legendary Prime & Plush Lipstick

Always On Mood Board Eye Shadow Palette

Photo Finish Resurface Primer Serum With 3.5% Glycolic Acid

Halo Sculpt + Glow Contour, Blush + Highlighter Palette With Vitamin E

The Cali Contour Palette

Step-By-Step Contour Kit

Photo Finish Correct Anti-Redness Primer with Rose, Algae & Mushroom

Halo Cream Cheek + Lip Tint

Be Legendary Line & Prime Pencil

Photo Finish Primerizer+ Hydrating Primer with Triple Hyaluronic Acid

Photo Finish Endurance Breathable Setting Spray

Always on Liquid Liner

Blurring Foundation Brush

Full Exposure Mascara

BESTSELLER FAQS

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Bestsellers

The Original Photo Finish Smooth & Blur Primer

Photo Finish Pore Vanishing Primer

Becca Under Eye Brightening Corrector

Halo Healthy Glow All-In-One Tinted Moisturizer Broad Spectrum SPF 25 with Hyaluronic Acid

Always Sharp Longwear Waterproof Kohl Eyeliner Pencil

Always On Skin-Balancing Foundation

Super Fan Lash Lengthening Mascara

Flash FX Lipstick

Always On Longwear Matte Liquid Lipstick

Photo Finish Control Mattifying Primer with Salicylic Acid

Becca Shimmering Skin Perfector Pressed Highlighter

Brow Tech Matte Pencil

Always On Gel Eye Liner

Photo Finish Illuminate Glow Primer

Be Legendary Prime & Plush Lipstick

Always On Mood Board Eye Shadow Palette

Photo Finish Resurface Primer Serum With 3.5% Glycolic Acid

Halo Sculpt + Glow Contour, Blush + Highlighter Palette With Vitamin E

The Cali Contour Palette

Step-By-Step Contour Kit

Photo Finish Correct Anti-Redness Primer with Rose, Algae & Mushroom

Halo Cream Cheek + Lip Tint

Be Legendary Line & Prime Pencil

Photo Finish Primerizer+ Hydrating Primer with Triple Hyaluronic Acid

Photo Finish Endurance Breathable Setting Spray

Always on Liquid Liner

Blurring Foundation Brush

Full Exposure Mascara

BESTSELLER FAQS

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