WHAT IS FACE PRIMER USED FOR AND IS IT NECESSARY?

WHAT DOES A MAKEUP PRIMER DO?

The final step of your skincare routine and the first step of your makeup routine, face primer is a *can’t live without* hybrid that gives your skin a real boost. Makeup primer creates the perfect base for foundation, locking on a flawless finish. Developed in our L.A. studios for long-lasting quality, our primers contain skin-loving ingredients and are also formulated without parabens or phthalates, are vegan and are cruelty-free.

BESTSELLING PRIMERS

Check out our BESTSELLERS and bestselling primers to see what our customers are loving!

BENEFITS OF USING PRIMER

Still not sure why you need to use a primer? Discover the benefits and why a face primer is a necessary step in your daily beauty routine.

SMOOTHING

The first step in creating flawless makeup is to create a smooth base. A makeup primer can help smooth the skin’s appearance and blur any flaws so you can effortlessly blend your foundation.

OIL CONTROL & MATTIFYING

If you find yourself looking for mattifying makeup- Why not start at the beginning with a face primer. The right oil-free primer can help control oil and mattify skin throughout the day. As well as reducing shine on the skin, it can help to smooth and soften. Win-win!

HYDRATING

Hydrated skin? Yes, please! Why not add hydration at every step of your skincare and makeup routine? Boost your skin’s hydration throughout the day by using a gel, oil or water-based hydrating primer. (Tip: follow up with a Hydrating Foundation).

COLOR CORRECTING

Another benefit of a face primer is that it can help to counteract the appearance of discoloration and even the skin tone. A green toned primer will help to reduce redness whereas a red/apricot toned primer will reduce the appearance of dark spots.

ILLUMINATING

As well as adding a highlighter after your foundation, you can also add extra glow by creating a radiant base with your primer. If you’re looking for more of a dewy makeup look- try starting with a primer oil to give a glowy finish.

PORE MINIMIZING

Say goodbye to visible pores! A silicone-based primer can help to reduce the appearance of pores instantly whilst smoothing & refining the skin’s texture, creating a perfect base for makeup.

WHICH FACE PRIMER DO I NEED FOR MY SKIN TYPE?
What is the best face primer for you? Find out here:

DRY SKIN

What is the best face primer for mature skin or dehydrated skin? These primers are packed with hydration boosting ingredients! Check out our PRIMERIZER which delivers a primer and moisturizer in one and gives 24-hour hydration.

OILY SKIN

These primers will help your makeup last all day and diminish shine, without feeling heavy on the skin. Our top pick is PHOTO FINISH CONTROL MATTIFYING PRIMER to keep shine at bay all day long.

NORMAL SKIN

We recommend our ORIGINAL SMOOTH & BLUR PRIMER it’s our #1 bestseller! It smooths skin, blurs imperfections all whilst creating a flawless base for foundation.

COMBINATION SKIN

If you’ve got combination skin, then we’ve got you covered! Our ORIGINAL SMOOTH & BLUR PRIMER works a treat on combination skin.

HOW TO USE FACE PRIMER

Apply primer like a pro! Check out our guide below on the best ways to apply different makeup primers and how long to let your primer dry before applying foundation to make sure you achieve long lasting makeup every day.


FOR GEL & CREAM FORMULAS LIKE THE ORIGINAL PHOTO FINISH PRIMER:

THE MAKEUP SPONGE PROOF TEST

Primerizer