“A PERFECT RED CREATED AND DEVELOPED BY WOMEN OF COLOR FOR PEOPLE OF COLOR.”
-Kia Ragland (the product developer), Lori Taylor-Davis (the makeup artist) and Stella Niinoi (the chemist)

The powerful shade Be Seen was made a reality by Kia, Lori and Stella. With a fine-tuned combination of pigments, this iconic red was specially created to complement a range of melanin-rich skin tones. It comes in our Peptide and Primer Oil Complex-infused formula that delivers eight-hour color—no flaking, bleeding, or feathering. This lipstick also has Ceramides to help smooth and moisturize lips.

In honor of this launch, we are excited to work with Black Girl Ventures (BGV) to support its work improving Black and Brown women-identifying entrepreneurs' access to capital, capacity and community. Throughout 2022, we will work with BGV to amplify founder stories in the beauty industry and participate in mentoring sessions to share actionable advice with its beauty founders. We will also make a monetary donation to BGV.