First of all, always: face primer. Primers are legit skincare, subtly-perfecting complexion coverage, and essential makeup prep, all in one. Control oil, color-correct, or more with the easiest, dreamiest one-step base for no-makeup and full-glam days alike. If you need help, we got you.

Room for one more? Halo Tinted Moisturizer SPF 25 delivers protection, hydration, and lightweight, natural-looking all-day coverage despite containing skincare ingredients like niacinamide. The mini tubes are cute in a way that’s important.

As far as makeup goes: we love our extremely glossy black mascara; our contour palette is the easiest way to sculpt dimension; we make creamy velvety lipsticks with ceramides and peptides; our multitasking cream eye shadows are fool-proof to apply and last for 24 hours.

SO GLAD YOU ASKED. (SUCH A GOOD QUESTION, BTW.)

✔️ It’s good for your skin
✔️ Formulated with skincare ingredients
✔️ Protects skin against environmental aggressors
✔️ Smooths
✔️ Blurs
✔️ Perfects skin (control oil, neutralize redness, illuminate, hydrate)
✔️ Helps makeup look better longer
✔️ Improves makeup application
✔️ It’s the easiest base ever on its own

This is actually our favorite topic and we have more to say here.

Foundation needs primer. Smooth a pea-size amount of primer over skin with your fingertips. This creates a smooth, breathable barrier that your foundation will really appreciate. Follow with your favorite foundation, layering it on with a brush, sponge, your fingers, whatever.

PS you can use multiple types of primer at once to simultaneously color-correct, control oil, hydrate, or illuminate different areas.